Advocacy

Discover how NHLA member benefits strengthens the hardwood industry through advocacy, marketing, and the Real American Hardwood® initiative, promoting sustainable, high-quality wood products nationwide.

With imitation wood products blurring the lines for consumers, NHLA is launching a new one-page feature to help members push back against misinformation and advocate for real hardwood. From media rebuttals and shareable talking points to hardwood vs. imitation comparisons, this resource equips you with the tools to defend and promote the truth about hardwood — at the jobsite, in conversations, and online.

NHLA webinars give hardwood professionals tools to learn, adapt, and advocate for a stronger, more resilient industry.