NHLA Member Benefits: Strength in Unity

How NHLA Member Benefits Amplify the Hardwood Industry

Every NHLA member contributes to something bigger — a united effort to promote, protect, and strengthen the hardwood industry. Through partnerships with the Real American Hardwood Coalition® (RAHC) and the Hardwood Federation, your membership helps shape how our industry is seen, valued, and supported across the nation.

REAL AMERICAN HARDWOOD®: PROMOTING THE POWER OF THE PRODUCT

The Real American Hardwood Coalition® was founded to tell a unified story about what makes hardwood truly exceptional — real, renewable, and naturally sustainable.

For decades, competing materials have outspent and out-marketed wood. RAHC is changing that through:

• National marketing campaigns reaching designers, builders, and consumers

• Digital storytelling and education that highlight hardwood’s beauty and benefits

• Partnerships that increase hardwood’s visibility in design and construction

• Hardwood & Design drives awareness and appreciation for hardwood in modern architecture and interior design

Every NHLA membership directly supports these efforts, ensuring hardwood stays top of mind and top of spec sheets.

THE HARDWOOD FEDERATION: ADVOCACY THAT PROTECTS YOUR BUSINESS

While RAHC drives promotion, the Hardwood Federation leads our advocacy efforts in Washington, D.C. Representing hardwood businesses from sawmills to exporters, the Federation ensures lawmakers understand our industry’s impact on:

• Rural economies and American jobs

• Forest management and sustainability

• Trade, transportation, and tax policy

Your membership gives the hardwood sector a powerful, voice in shaping policies that keep our businesses strong and competitive.

YOUR MEMBERSHIP IN ACTION

By supporting NHLA, you’re investing in:

• Greater visibility for real wood products

• Stronger advocacy for fair, pro-industry policy

• A more connected, future-focused industry

Together, we’re ensuring that the story of hardwood — its beauty, sustainability, and authenticity — is heard loud and clear.

Real advocacy.

Real promotion.

Real American Hardwood®

Learn more at realamericanhardwood.pro and hardwoodfederation.com.

by NHLA