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Should NHLA Do Market Development?
Dallin Brooks, NHLA Executive Director, reflects on lessons from wood product innovation. Early failures like SIPs, CLT, and TMW slowed progress, while substitutes advanced. NHLA can lead by sharing risk and coordinating market development—so when innovations succeed, the whole hardwood industry benefits.

NHLA
Sep 1, 20252 min read


Thermally Modified Wood (TMW): Building a Smarter, Stronger, and More Sustainable Future for North American Hardwoods
Thermally Modified Wood (TMW) could reshape the future of North American hardwoods.
TMW makes wood more durable, stable, and sustainable — without chemicals — while adding value to underused species like red oak, ash, and poplar. But for the industry to unlock its full potential, we must overcome challenges in awareness, product standards, and supply chain coordination.

NHLA
Sep 1, 20256 min read


Washington's Fall Agenda
Dana Cole, Hardwood Federation Executive Director, recaps a busy 119th Congress: government funding challenges, Farm Bill updates, truck weight reform proposals, and trade negotiations. The Federation continues to advocate for programs supporting hardwoods and the forestry sector, keeping members informed and engaged on critical federal issues.

NHLA
Sep 1, 20253 min read


Truth in the News
With imitation wood products blurring the lines for consumers, NHLA is launching a new one-page feature to help members push back against misinformation and advocate for real hardwood.
From media rebuttals and shareable talking points to hardwood vs. imitation comparisons, this resource equips you with the tools to defend and promote the truth about hardwood — at the jobsite, in conversations, and online.

NHLA
Sep 1, 20252 min read


Heartwood Brands: Creative Solutions Rooted in the Hardwood Industry
Ben Peach founded Heartwood Brands to serve the hardwood industry with branding, web, and video services. With deep on-the-ground experience in sawmills, yards, and distribution, his team speaks the industry’s language. Heartwood helps NHLA members tell their stories, elevate brands, and stand out, combining creative expertise with hands-on hardwood knowledge.

NHLA
Sep 1, 20253 min read


Global Markets Slow in Early 2025, Trade Deals Could Be Light at the End of the Tunnel
US hardwood exports drop in 2025, but new trade deals, led by China, may bring stability and growth to global markets.

NHLA
Aug 1, 20252 min read


Webinars: A Modern Tool for Industry Advocacy
NHLA webinars give hardwood professionals tools to learn, adapt, and advocate for a stronger, more resilient industry.

NHLA
Aug 1, 20252 min read


5 Ways to Master International Shipping in 2026
Hardwood exporters have always adapted to changing conditions. And 2026 is set to put that flexibility to the test. Tariffs are shifting, documentation standards are tightening, and customs is increasing scrutiny. In a market defined by rapid change, preventing avoidable delays is critical to staying competitive. To help NHLA members meet these challenges, FedEx offers several resources to help you simplify the export and import process.

NHLA
Mar 1, 20252 min read


Take Your Shot at a VIP FedExCup® Playoffs Experience!
Picture it: You’re at the TOUR Championship. The top 30 golfers in the world are there, all competing for the FedExCup title and $10 million . The stakes are high—and you’re taking it all in. Up close and in style. This August, it could happen! What You Could Win One NHLA member will receive a FedExCup® Playoffs VIP package for Saturday, August 29, 2026. The Championship is held at the legendary East Lake Golf Club in Atlanta, Georgia, where the FedExCup Champion will b

NHLA
Feb 1, 20254 min read
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