Truth in the News | Explore how hardwood offers authentic biophilic design with natural warmth, texture, and carbon-storing benefits, leading wellness-focused architecture beyond concrete imitations.

Explore how thermally modified hardwood offers architects and builders a durable, chemical-free, low-carbon solution for sustainable construction, extending wood lifespan, reducing emissions, and supporting circular economy principles | Carbon-Conscious Construction

With imitation wood products blurring the lines for consumers, NHLA is launching a new one-page feature to help members push back against misinformation and advocate for real hardwood. From media rebuttals and shareable talking points to hardwood vs. imitation comparisons, this resource equips you with the tools to defend and promote the truth about hardwood — at the jobsite, in conversations, and online.