In uncertain times, NHLA membership gives you tools to adapt, compete, and grow. From universal grading standards and expert business services to strategic marketing, advocacy, and real-time education, NHLA helps you stay visible, agile, and profitable.

John Hester, NHLA Chief Development Officer, shares a lesson from a doorman-producer and an Uber-director: always promote your value. Hardwood has a story—renewable, sustainable, beautiful, durable—but if we don’t tell it, others will. Every conversation is a chance to put hardwood in the spotlight.