Dallin Brooks, NHLA Executive Director, reflects on lessons from wood product innovation. Early failures like SIPs, CLT, and TMW slowed progress, while substitutes advanced. NHLA can lead by sharing risk and coordinating market development—so when innovations succeed, the whole hardwood industry benefits.

Ben Peach founded Heartwood Brands to serve the hardwood industry with branding, web, and video services. With deep on-the-ground experience in sawmills, yards, and distribution, his team speaks the industry’s language. Heartwood helps NHLA members tell their stories, elevate brands, and stand out, combining creative expertise with hands-on hardwood knowledge.