NHLA is launching a redesigned website this fall, built for faster navigation, clearer access to member services, education, and industry resources, and a seamless digital experience that strengthens connections across the hardwood community.

Ben Peach founded Heartwood Brands to serve the hardwood industry with branding, web, and video services. With deep on-the-ground experience in sawmills, yards, and distribution, his team speaks the industry’s language. Heartwood helps NHLA members tell their stories, elevate brands, and stand out, combining creative expertise with hands-on hardwood knowledge.