From the Field: Simon Larocque

NHLA
Sep 1
2 min read

Investing in People, Building Trust Across Borders

With decades of experience and a deep understanding of the grading rules, NHLA Field Inspector Simon Larocque has become a trusted resource for hardwood operations across Canada. His work takes him to mills large and small, where he’s known for helping members improve yield, train inspectors, and elevate overall quality.

NHLA Field Inspector Simon Larocque brings decades of experience to Canadian hardwood operations. From training inspectors to improving yield and quality, he builds trust and strengthens cross-border collaboration. Simon’s expertise ensures members navigate uncertainty, enhance skills, and maintain high standards—one company, one conversation at a time.

“I like helping members/non-members improve their yield, operations, and skills by performing lumber verifications, quality controls, and training.”

“I also like the fact that I have the opportunity to work with several companies and people.”

A story that stands out for Simon is one that took place at McRea Lumber a few years ago. “I went to McRea Lumber to perform a 3 day training with one of their young inspectors, and a few months later the mill owner came to me and told me that since I did that training he saw a major difference; the inspector’s confidence went way up, and he also noticed a big improvement in their numbers as far as lumber value.”

Simon brings specialized expertise in walnut grading, inspector training, quality control, and short courses. One of his ongoing commitments is working with the Duchesnay Forestry School, which plays a key role in training French-speaking students to become future NHLA inspectors.

On how current events are affecting his region, Simon notes: “One thing I heard from the field was the tariffs frustrate some lumber buyers, and the uncertainty that comes with it.”

These concerns reflect a broader sentiment among Canadian members navigating increasing trade uncertainty and seeking stronger representation. Yet Simon’s continued presence in the field offers a powerful counterbalance. “The fact that NHLA has a representative and field inspector here in Canada is very important and valuable for our members because they know they can call me if they need any kind of services. I’ve worked with NHLA since 1998, so I know our members very well, and they trust me.”

His work reinforces the value of cross-border collaboration in an increasingly complex market. As the hardwood industry evolves, Simon serves as a vital bridge, helping to ensure Canadian voices are heard, their needs understood, and their operations supported.

Whether through inspector training, quality control, or building trusted relationships, Simon Larocque continues to advocate for excellence in the hardwood industry, one conversation, one company, and one country at a time.