Hardwood Promotion

NHLA views collaboration as a key force in addressing some of the most pressing issues facing the hardwood industry.

Whether lobbying for better forest management with the Hardwood Federation, creating new promotional opportunities by donating to the first domestic Hardwood CLT project or advancing the sustainability of hardwoods with our partners at the American Hardwood Export Council, cooperation strengthens the status of the North American hardwood industry worldwide.


Engagement and Advocacy

Collaboration encourages participation. Whether breaking down stigmas or building awareness, advocacy is integral to advancing solutions and creating change.

Best Practice Sharing

No one person or organization can shepherd a solution in its entirety. But we all have something to add. Working toward a common goal, partnerships provide a unique opportunity for participating entities to share best practices as well as tangible resources.

Amplifying Voices

The voices representing the hardwood industry can be fostered through collective thought, amplified through collective action and ultimately heeded by policymakers and recognized by consumers.

Gary Sinise Foundation Strickland Home (R.I.S.E.)

In 2018, five hardwood lumber companies participated in the Gary Sinise Foundation’s R.I.S.E. program facilitated through NHLA. UCS Forest Group, Missouri-Pacific Lumber Co., Maley & Wertz, Quality Hardwoods, Inc, and Ganahl Lumber Company. Because of them, this home donation was possible. Thank you, U.S. Army SGT Legrand Strickland, for your sacrifice and service.

Michael Green Ted Talk

Michael Green wants to solve architecture’s biggest challenge — meeting worldwide housing demand without increasing carbon emissions — by building with carbon-sequestering WOOD instead of concrete and steel.

Conversation Plinth

The Conversation Plinth is the First Hardwood CLT structure constructed in the US. IKD was awarded a 2017 wood innovation grant by the United States Forest Service to develop this material innovation and was the only Architecture firm to be awarded out of 114 national applicants.
© 2019 National Hardwood Lumber Association. All rights reserved.

National Hardwood Lumber Association

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